[Rob!]

Exactly. Kim has ten times the screen presence, wit and character perception he has and he can't stand it so is reverting to a critical child role in psychologist terms. Basically the naughty kid in the class that gets all the other kids to laugh at him. It's really quite sad how much he thinks of himself because of all the lack of career he tries to throw at Kim, he is in a much worse position because people in the industry know that he's a prick hence why he's had to go in Celebrity Big Brother not once but twice.