I just discovered that there is a made-up word for this: Wackaging.
Quote:
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Imagine a world where everything you read was trying to make friends with you. This is the world of wackaging. Wackaging, which first reared its fluffy head in 2000, when the saccharine soft drinks of Innocent Smoothies hit the shops, is when “wacky” and “quirky” phrases adorn the packaging of a product. More than a decade later and the fun-loving phenomena continues to pervade advertising.
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From
http://www.independent.co.uk/life-st...r-8670276.html
Examples of wackaging.
Innocent Smoothie
More here -
http://wackaging.tumblr.com/