[supertv247]

Last night's love island had 800k 16-34 year olds watching while BBUK had a total of 800k people and 200k 16-34s watching. That's the target audience for both shows, and if anything it shows that love island isn't the reason for bb losing viewers. They don't clash, so realistically it should be helping it by bringing so many extra viewers to the TV at the time...
I have no idea what's going on because the series looks quite good, but producers are going to start panicking now, and reject celebs aren't going to help.

It's currently averaging 1.02m vs last year's 1.22m at the same time