welp
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At its peak in the mid noughties, the groundbreaking reality show drew in nightly audiences of more than nine million.
But it appears Big Brother has sunk to new lows in a bid to claw back Love Island's lead in the ratings war.
Housemate Chanelle taught Isabelle how to put a condom on a banana with her mouth in an excruciating episode on Thursday, while Love Island shook things up by welcoming 11 newcomers to the villa.
Isabelle receives some sex lessons from her fellow housemate, who coached her on some unusual bedroom tactics.
The scene appeared to be received poorly by viewers, with one @Marsh tweeting: 'I am confused and uncomfortable.'
The awkward segment came after it was revealed Big Brother is trailing in the ratings war with Love Island by almost a million viewers.
In the second week of the competing reality shows, Big Brother drew an average of 1.3 million viewers, while Love Island soared to a record 2.2 million.
http://www.dailymail.co.uk/tvshowbiz...n-ratings.html