The title is vague and misleading but the article isn't. It's called "clickbait"... and this can't POSSIBLY be the first time you've encountered it?
It's like those links that say "This little girl starred as Matilda when she was just 7. You won't BELIEVE what she looks like now!!"
...and then you click on it, and she looks like a 30 year old version of the girl from Matilda, exactly how you would expect her to look.