[iRyan]

I think he's just very self-conscious about how he's coming across, both to the public and the people in the house which makes people question how real he's being. In a sense, yes, it is gameplaying. But everyone in there is playing the same game, just in different ways, and some more visibly than others. It is impossible to be in that house and be your "true self". There will always be that awareness of the cameras and that you're being watched and judged by an audience, and there will always be heightened self-consciousness about what the others in the house are thinking and saying about you. Most people have to "gameplay" in order to cope.