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Originally Posted by lewis111
Why would they risk loosing Salt and Vinegar for Lime and Pepper
Surely Salt and Vinegar is one of their best sellers
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According to a press pack:
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The company have chosen these flavour combinations because they claim they are the most regularly bought variants in the UK and in their own countries.
Thomas Barkholt, marketing director at PepsiCo, said: “The campaign is based on the importance of snacks to British consumers and the opportunity to have their say.
“Our consumers feel passionately about their favourite Walkers flavours and we wanted to give them the opportunity to vote in regards to which flavours will be staying on shelves.
“We know consumers love our flavour campaigns and retailers benefit enormously from the buzz they generate. We are confident that by bringing back the voting element, this campaign will really capture consumers’ interest, stimulating demand and driving growth in the savoury snacks category.”
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