[camertone]

No, Sam likes to have fun at other people's expenses. He always says sorry with smile and smirk. He is one of fake and the least genuine people in there.
He, Jordan, and Gemma planned the whole bottle saga to provoke Sarah, making her kiss her rivals, making Gemma kiss Chad, making Sarah kiss Gemma, making Sarah kiss Sam and just to see her reactions. Sarah was playing along with it, then it became too much and too obvious for her what Sam, Jordan, and Gemma were actually doing.