The one thing Taylor and her team know how to do very well is market her work
1989, whilst great, was nothing THAT special - it was just a fairly basic pop album that felt 5 years behind its time - yet it had 3 US#1's, won a Grammy for Album of the Year and had a lot of impact on the music scene
And a lot of that had to do with how it was advertised and sold to us
So I expect this album will do very well too
