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Originally Posted by Gusto Brunt
But it clearly stated £2. In law they must sell it at that price
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Again... no, they don't have too
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Do we have to sell products for the price shown if we have made a mistake?
Normally, no. When, for example, a shop displays products and their prices, the shop is not directly offering them for sale but issuing an 'invitation to treat': when the customer offers to buy the product, the shop can decide whether to accept or reject the customer's offer.
You would, of course, need to correct the price once your error had been pointed out. Otherwise you could be accused of displaying a deliberately misleading price and could face legal action.
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