[Cal.]

It'd probably be more successful yeah because people only watch I'm A Celebrity for Ant & Dec's links and how they take the piss out of the contestants etc but Big Brother has always worked fine and I'd say Davina presenting BB is just as iconic in British television culture as Ant & Dec presenting IAC is. Emma is a great successor to Davina and Big Brother very much has become a cult show due to it's various controversies and changing channels etc so it doesn't really need that. The fans that always watch will always watch and that's it really.