[Calderyon]

So itīs a tie with two winners with no losers. I guess it was just too close to call. Or Sugar didnīt want to choose Sarah as the sole winner even though she knocked it out of the park (herself only, her team was pretty crap) and really just wanted James to be a winner.

The candidates themselves did very good, but both candidates teams really purposelessly did almost everything they could to screw both James and Sarah.

Sarah had the good name and logo for the brand and the box. Her DiP was crap and her tv video commercial was just plain. And she doesnīt have a website. She did very well on her pitch performance though.

James business idea was OK, the logo and the name were confusing. His DiP was only slightly okayish and the tv advert was okay, but a little misleading with the DiP logo saying "careers" and the final tagline of the video saying "recruitment". His pitch was very good too. And he has a working website.

It was clear James was going to be chosen as the winner, but the biggest surprise was that Sarah made herself to be chosen in there too.