I don't know anything about him but my understanding is that it's not a character, it's more like it's a side to him?
It's sort of like Lesley BB6 entering in a nurses outfit

(bad comparison I know but you know what I mean), but it's just clothes/hair/makeup, and yes name too, but still the same person, so I don't think he'll be playing to a 'character' while he's in there.