Samsung has announced a giant 146in (396cm) TV called The Wall at the CES tech show in Las Vegas.
The TV features a micro-LED display, which is pitched as a superior alternative to OLED because it offers both deep blacks and bright highlights.
However, one analyst said they would likely be very expensive to manufacture.
Samsung also says its modular technology will allow for TVs of customised sizes to be ordered.
This is because the display is actually composed of many smaller modules that can be arranged to form unusual dimensions - one example that was squat and super-wide was briefly shown at the presentation.
http://www.bbc.co.uk/news/technology-42615611