Quote:
Originally Posted by Jason.
The thing is Love Island has double the viewers BB has now and the last series averaged higher than any BB series has in 8 years, so the two aren't really comparable anymore as LI is attracting people that weren't interested in BB in the first place.
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The only BB comparable to Love Island is the summer CBB. They air at a similar time of the year, both have similar audiences and both formats are quite similar. January CBB reaches a far wider audience as more people sit indoors and watch TV in the evenings in January than they would in the summer when beer gardens and BBQs seem more attractive and civilian BB has been well and truly over since 2014. However, summer CBB will well and truly lose the war this summer.