OK so you think naming feminism, as something other than feminism will increase equality faster? Thats how that reads to me.
I reckon no matter what feminism is called, and even if male people were the ones 'setting the dialogue' so to speak, it would still be deeply unpopular. And always will be. Its all well and good saying 'I believe in equality' but when push comes to shove, so many actually do not, and this is shown up time and time again when moves that might actually go towards increasing equality are trashed left right and centre and feminists vilified. Hell half the stuff feminists get the blame for it not even anything to do with fmeinists
Same as BLM get a whole bunch of negativity tbh. Aims are admirable, but people are all 'surely ALL lives matter' and such.