[infinitefeels]

The planning contract ends at the end of September though doesn't it? I feel like trying to find a place to pop CBB in is actually more hassle than it's worth.

Like you said, it's not going to beat Love Island in the ratings, but my thinking is CBB offers a celeb-based reality show, while Love Island is a standard civilian reality show. That's not to say it will get insane ratings, but 5 have a better chance with offering something celeb-based at the same time as Love Island as opposed to airing another standard civilian reality show concurrently.