[Scarlett.]

Exciting News! The Emmerdale villagers will soon be leaping off the screen and into your homes in a whole new way.

Want to know what's really playing on a character's mind? Ever wondered what happens in the bits between the scenes, that you never get to see?

Well now you can immerse yourself in the world of Emmerdale around the clock...

Coming very soon, all of Emmerdale's major storylines will develop off-air, as characters come to life in a playful, social way, outside of the daily episodes.

Stuart Blackburn, Emmerdale's series producer, says: “This will give us a unique opportunity to provide viewers with a more interactive experience".

"From discovering what characters really think about each other by following their private messages, to viewing unseen footage filmed on their mobile phones, our rapidly developing online initiative will bring new ways of telling stories.”

Come back soon for more about our exciting 24/7 Emmerdale experience...

ITV.com

[Kate!]

wish they would do this for the other soaps as well.

[Scarlett.]

Same, though Corrie does have Rosie's blog and Facebook and Norris' Twitter lol

[Saph]

So is it a documentary or will it be storylines 24/7? :s