[Brekkie]

I think we're all agreed that for the show to have any chance of success, it needs to launch with a bang - so how would you do the launch show?

For me it's about setting the scene for the series, and therefore I would be starting the Heaven and Hell twist from the very beginning, and also ending with a twist which should encourage people to tune in the next night.

Therefore I'm going to take advantage of the fact that for Celebrity Big Brother the housemates usually meet Davina before they go in. On the stage with Davina will be a box of 12 keys (in a BBUS style voting box) - 6 have blue tips, 6 have red tips. The housemates randomly select a key, with a blue key meaning they must enter through the blue door - into heaven, and a red key meaning they enter through the red door - into hell!


So that's the housemates randomly divided - so only thing left to do during the launch show is decide upon the first Head of House. Now, the Head of House will come from Heaven, but the HMs from hell will be involved too. It will basically be an endurance challenge - the Heavenly Housemates must pull down on a lever above their heads and hold it as long as possible. If they loose it go they are eliminated - and the HM from Hell they're paired up with gets soaked in something nasty.

It's a challenge which would start at the end of the launch show but be expected to continue beyond it, hence encouraging people to follow it's progress during Big Mouth and subsequent streaming, or catch up on Saturday nights show.