[Red Moon]

According to Heat:

Heat loves celebrities - but doesn't put them on a pedestal. We love their films, TV shows and CDs but we love them even more when they wear awful dresses to the Oscars or fall over drunk.

Do you you agree or disagree with Heat's vision of themselves and why?

[Ross]

Disagree.

They're human after all, they are bound to make mistakes and what not, I actually feel quite sorry for 'celebrities' really.

[Mrluvaluva]

I think Heat tends to take the piss more than put them on pedestals.

[James]

Don't know, I don't buy it... but I don't like the effect it has on Big Brother. They - and other celebrity gossip magazines - support and reward certain housemates (usually those involved in 'shomances') and ignore others. And lads' magazines and tabloids reward housemates based on how good-looking they are.

That has influenced the type of HMs we see each year I think, and affected the way they act... you could say even corrupted BB a bit I think because the show is supposed to be based around personality.

[Shaun]

I completely agree with you there, James.

In general - I think heat can be very confusing sometimes. One week it applauds and supports a celebrity for doing something, only for them to attack and criticise them the next. A good few examples would be Amy Winehouse, Britney and Jordan.

Ironically I buy heat mostly for the music/film reviews sections, and occasionally read the news/interviews. I couldn't really care less about their circle of shame.