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Old 07-12-2011, 06:49 PM #1
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Default British Artists

Need to do a bit of research for my A level media coursework looking at music branding so I thought I'd ask you guys as a lot of you listen to a lot of music! If you were looking at new and emerging artists, would you generally say that artists that are British as opposed to American would get an advantage before you'd even listened to their stuff. I've found that generally a lot of British artists are topping the charts at the moment compared to the amount of American artists (with the exception of Lady Gaga and Katy Perry) and I think it might be something to do with the fact that people feel more inclined to support an artist from their own country in the same way that a lot of people prefer to buy British groceries if they can. Opinions?
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Old 07-12-2011, 07:15 PM #2
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It makes no difference to me wether the music is British or American, however British music is more easily accessable i.e when going to my local music events, festivals & gigs the bands tend to be predominately British.
What is annoying is that I heard a few songs september last year which I loved and was trying to get hold of the album / other songs but because it was an american band they did not release it to download or on CD to buy until January this year!
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Old 07-12-2011, 07:23 PM #3
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Another exception is Rihanna, shes massive here.

Personally I think the use of internet eliminates any barriers in finding new music and people are much more interested in the actual quality (music and lyrics) than where they come from or who theyre signed with (I hardly know any labels tbh... RedOne, SyCo...) etc. its all to do with ADVERTISEMENT.

When it comes to big names who are marketed right, it doesnt matter because the advertisement is much greater, and everybody gets to know when their new album is out or when they are touring etc. Their music is easier to find in both shops and on the internet. With smaller names, advertisement is far weaker and restricted until they get more known and they can afford to splash out.
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Old 07-12-2011, 07:29 PM #4
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New American artists that do well in the USA often do well here, if they don't do well in the USA there's always still a chance of them finding success here. I do generally prefer new American talent to British except for a few (over the past few years Pixie Lott, Eliza Doolittle, CocknBullKid etc.) but it depends. My main problem with British is often they're very samey and it's rap.

I think people are finding out about these new artists through word of mouth, something that seems to work perfectly. Perfect way of marketing. They put on their Twitter/YouTube to spread the word, people share their videos, they get more and more fans, it multiplies and before you know it their debut single goes to #1 on iTunes and they have a massive fanbase.
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