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ThisisBigBrother.com - UK TV Forums > TV & Music & Sport > TV Chat > E4 gets first channel refresh in 6 years
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Old 30-10-2013, 08:13 PM #1
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Default E4 gets first channel refresh in 6 years
It's the first revamp since 2007 and will feature Eefer, a robotic embodiment of the channel's familiar logo. Eefer will be the focus of the new branding.





What do you think? Do you like it, do you think it's an improvement?

Full article and brand new ident on Digital Spy
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Old 30-10-2013, 09:12 PM #2
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Makes it look ever older and out of date, were better off changing it altogether or leaving it as it was
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Old 30-10-2013, 09:17 PM #3
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Don't like it. The strips of tape and stuff were fine as they were. Not worth the trouble to change it. The robot makes it seem more juvenile than it already was.
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Old 30-10-2013, 09:20 PM #4
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What even changed? they need a complete new logo
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Old 30-10-2013, 09:21 PM #5
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I was going to make this thread I am truly fascinated with graphic design (My sister is a graphic designer ) and I love seeing new logos, looks, idents etc and I practice whenever I can.

I do not like the path that E4 is taking and the robot and end boards just look tacky, and it's just a giant step back. The idents are looking like they had no thought put into them and they don't really incorporate the logo into them, and they are too familiar with the 2005 idents (the ones with the band) and 4creative need to try so much harder.
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Old 30-10-2013, 09:21 PM #6
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I think it'll look better on tv
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Old 30-10-2013, 09:22 PM #7
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What did the previous idents and stuff look like
Last edited by Me. I Am Salman; 30-10-2013 at 09:22 PM.
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Old 30-10-2013, 09:24 PM #8
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Well they could have at least changed the colour scheme
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Old 30-10-2013, 09:25 PM #9
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^ no the purple theme is iconic
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Old 30-10-2013, 09:25 PM #10
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Quote:
Originally Posted by Salman! View Post
What did the previous idents and stuff look like
They change tommorow so watch e4 or go here: http://www2.tv-ark.org.uk/otherchannels/e4.html

And scroll to the bottom where the 2007-present idents are.
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Old 30-10-2013, 09:25 PM #11
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Better still have the E Stings
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Old 30-10-2013, 09:26 PM #12
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Oh thanks
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Old 30-10-2013, 09:27 PM #13
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Well they could have at least changed the colour scheme
The purple is a part of e4 and it probably always will be. It's like: E4 hasn't changed its logo because it is iconic, and something you'll always remember e4 by, just like its purple colour scheme.
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Old 30-10-2013, 09:29 PM #14
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Better still have the E Stings
The e stings are staying, they always will do. Also they can't take them away now, especially because they still need to roll out the 2013 ones and announce the winner.
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Old 30-10-2013, 09:30 PM #15
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Robots make everything better.
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Old 30-10-2013, 09:32 PM #16
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Yeah it wouldn't be E4 without the purple
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Old 30-10-2013, 09:43 PM #17
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Did you know? The colour scheme was going to originally be orange.
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Old 30-10-2013, 10:34 PM #18
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Meh ummm I will warm to it
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Old 30-10-2013, 11:24 PM #19
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how 90s
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Old 30-10-2013, 11:44 PM #20
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I stopped caring about E4 when BB ended on channel 4
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Old 02-11-2013, 05:50 PM #21
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Eefer the robot has a Twitter account, and its actually quite funny. He even replied to my tweet about BB!



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Old 02-11-2013, 05:54 PM #22
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Quote:
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Robots make everything better.
do you want me to Robots you then

the onscreen logo look the same to me
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Old 04-11-2013, 02:58 AM #23
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Looks like a right miserable git.
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