[officialleafan]

Celebrity Big Brother has been axed for good, the Daily Star can reveal.

Falling ratings for the current Hijack version have plunged the whole BB format into crisis.

So in a sensational move, Channel 4 chiefs have decided not to do another celebrity show.


Instead, they will concentrate on trying to save the entire future of Big Brother by making this summer’s regular series the best ever.


Bosses feel the BB brand suffered a massive blow last year over the CBB race row that saw Jade Goody, 26, bully Bollywood beauty Shilpa Shetty, 32.

We have to make the next series count, or we could be in serious trouble.
Senior C4 insider


And the regular summer show was hit by tumbling viewing figures.


New spin-off show Celebrity Hijack has also failed to live up to expectations. Ratings for the opening night were just 3.4million – less than half the number who tuned into the celeb show proper last year.


That figure has now slumped to just 600,000 for nightly screenings on digital channel E4.


Despite making stars of the likes of Danielle Lloyd and Chantelle Houghton, both 24, bosses have now decided to scrap the CBB format for good. And they are already turning all their attention to BB9, which kicks off in May. A senior C4 source admitted: “It’s time to get back to basics.


The concept of CBB is great, but it will be virtually impossible to get celebrities to

sign up for the show after everything that happened with Jade and Shilpa.


“The summer’s flagship show is what started the brand in the first place, yet it’s been neglected. Now is the time to hatch a plan which will turn it back into the exciting, vibrant show it once was.”


Telly chiefs are holding crisis meetings to come up with ideas to put the ailing reality show back on track. And they are determined to turn BB9 into a ratings winner, with exciting new tasks, better housemates and more twists to keep fans hooked.


A senior C4 insider admitted: “Last summer’s show saw our viewing figures slump by 20%. We simply can’t have that again.


“Celebrity Hijack has done well for us on E4, but it has not been the success we wanted.


“What it has done is give us time to regroup and come up with a serious battle plan about how to make BB9 the best yet.


“It feels like the Last Chance Saloon.


“We have to make the next series count, or we could be in serious trouble.”

[Sam!]

Source?

[CallumJoshuaSturt]

oh no

[:)tom:)]

it was daily mirror and no matter you can NEVER be sure what they piblish is true

[MR.K!]

Originally posted by tom
it was daily mirror and no matter you can NEVER be sure what they piblish is true

agreed !! whatever the daily mirror publish automatically think the opposate

[KKBL]

you know what i hope its true i hope they realy are tryhing to make BB9 the best ever.if BB9 is a sucsess then theyl probobly do CBB6 anyway.

[Loukas]

The Daily Star Really Get On My Nerves!!!

This Is Really Get Out Of Hand!!! There Being Really Silly

[Jackie]

I don't think it will be axed this shows quite good.

[Arneldo]

It has not been axed, BB have said so themselves

[\PJ/]

I hope it's not true.

[Wildcat!]

This is just lies obviously. Their ratings is as expected as itss on E4. If they were worried about ratings for this series, it would be on the regular channel 4 .
Jus t trying to sell papers to gullable gossip hungry readers!

[Spike]

This story was on the radio this morning so it might be true.

[Tom4784]

I'm not too bothered about CBB but i hope they keep celebrity Hijack, it's a great show.

[Dan_]

It's probably typical Daily Star bullshit, wouldn't even use that as emergency toilet paper.

[cgimusic]

How many people have digital TV compared to normal TV anyway?

[andybigbro]

Daily Star

ALL I CAN SAY

[Captain.Remy]

Daily Star guys, it's not true !

[officialleafan]

I hope they axe the Celebrities and just have the 'talented housemates in place from now on.

[Matt]

Big Brother has confirmed on his blog that this is untrue:

http://www.e4.com/blog/big-brother-c...333842/view.e4

[Tilly83]

i think that BB was better before all the spin offs like CBB and TBB they will run out of ideas for task and twist soon axe all the spin offs and just have the one BB a year like the good old days!

[Foebane100]

They have deliberately killed the idea of Celebrity Big Brother, with this stupid hijack thing, since not everyone can watch it not everyone gets E4. Some 200,000 people watched Russell Brand do it and they feel the need to axe it, they have done it on purpose.

[*Lorna*]

i hope it's not true

[Stu]

As much as you all blast the daily star forbeing bullshit , the part about BB9 having to be great is pretty much true. BB will be up **** creek if BB9 flops.

[Indierock&roll]

i heard about this..
but low rating... what do the expect?
it is on e4 and not many people watch e4 like amy says

[Indierock&roll]

also may people i knew dont watch it because they dont understand what its about because it was new