[MusicMan]

Source: The Guardian

"It was once one of Channel 4's most popular shows, and also its most controversial. Now the broadcaster is preparing to say goodbye to Celebrity Big Brother, which will conclude with its longest run - 27 days - when it launches on Sunday."

So it is now running for 4 weeks instead of the expected 3 - good move as it's the last one, or dragging it out??

Also this made me laugh:

"But celebrities will not face the prospect of being sent to "jail", the outdoor prison area which has featured in previous editions of the main Big Brother show. "Most of them have been in jail already," joked [David] Williams of the new celebrity contestants."

Made me chuckle a bit!

[Jords]

Great move! Always thought the celeb edition was way too short

[Marc]

Jail. They wont be having any of that!

[Joe.]

Exciting, nearly a month!

[Pipergun]

Haha, it's quite scary how numbed we are to the idea of going to prison!