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Old 21-11-2024, 12:32 PM #1
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Exclamation Jaguar cars goes WOKE and gets Ratioed
Youtube video


Man behind Jaguar’s new woke rebrand is BLM supporting American designer
who has bragged about establishing ‘over 15 DEI groups' at the car maker.


Santino Pietrosanti previously boasted about his push for diversity at Jaguar
saying:

“We're passionate about our people and we're committed to fostering a diverse
inclusive and unified culture that is representative of not only the people who
use our products but in a society in which we all live.”
Source: Daily Mail
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Old 21-11-2024, 12:33 PM #2
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copy nothing

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Old 21-11-2024, 02:39 PM #3
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Originally Posted by Crimson Dynamo View Post
copy nothing

Nah other than Facebook, Google and Microsoft (and the latter two of those mainly because the logos were classics) ... all of the new logos in this image are better than the old ones, which are simply dated, nothing to do with "wokeness".

That is Jaguar aside though. Their new font doesn't fit a car brand at all. As for the advert, it's ... a miss. Misjudged. We'll say that.

I don't think there's any harm in them going for a new market - as much as the believers who are convinced Trump is going to live forever believe that they as puffy faced blokes with beer bellies are going to be the world's core spending power forever ... they are not, and if Jaguar don't find a core market outside of recently-divorced men in middle management, they're going to go bust.

That said...

...I'm not sure what market they are going for here, or that this market is ever going to be buying a Jag.
Last edited by Quantum Boy; 21-11-2024 at 02:39 PM.
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Old 21-11-2024, 12:36 PM #4
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Woke woke woke woke woke
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Old 21-11-2024, 12:37 PM #5
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Goodbye Jaguar. It's been a pleasure but you've monumentally ****ed up in this one.
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Old 21-11-2024, 12:39 PM #6
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Does anyone on here recognise a representation of themselves in that ad?
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Old 21-11-2024, 12:41 PM #7
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Does anyone on here recognise a representation of themselves in that ad?
I don't think anyone on Tibb was in Zoolander?
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Old 21-11-2024, 12:45 PM #8
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I don't think anyone on Tibb was in Zoolander?
LOL... You'd have been sooo good in Zoolander...
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Old 21-11-2024, 02:09 PM #9
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jaguar was dumbed down 30 years ago
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Old 21-11-2024, 02:17 PM #10
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Old 21-11-2024, 02:32 PM #11
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I was reminded of a pretentious Dunlop tyres advert in the 90s that won lots of advertising awards.

Only problem was that it did nothing to help sales.

Youtube video


Watching it back, they did actually show the product though.
Last edited by James; 21-11-2024 at 02:35 PM.
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Old 21-11-2024, 02:41 PM #12
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I was reminded of a pretentious Dunlop tyres advert in the 90s that won lots of advertising awards.

Only problem was that it did nothing to help sales.

Youtube video


Watching it back, they did actually show the product though.
I'm sure there was some other ad a few years back that everyone absolutely loved - but no one could remember what it was an ad for.

I say this, currently totally unable to remember what it was an ad for.
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Old 21-11-2024, 02:54 PM #13
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I'm sure there was some other ad a few years back that everyone absolutely loved - but no one could remember what it was an ad for.

I say this, currently totally unable to remember what it was an ad for.
…that’s the thing, though…who can recall ads now…we spend so much time watching catch up so that we don’t have to watch those ads and then there are screams that they’re not good ad…it feels like any televised ad for any company is not a good use of advertising budget…
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Old 21-11-2024, 02:56 PM #14
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Old 21-11-2024, 02:38 PM #15
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Default Jaguar cars goes WOKE and gets Ratioed
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Old 21-11-2024, 02:46 PM #16
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Thumbs down
the goon who made the advert obviously loved the Benetton ads from back in the day and just copied them

He also worked at Bud Lite by the way
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Old 21-11-2024, 02:49 PM #17
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Yes LT
that Ad is **** as hell.

No cars in it
Massive Errors
Last edited by arista; 23-11-2024 at 02:08 AM.
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Old 21-11-2024, 02:52 PM #18
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Yes LT
that Ad is woke as hell.

No cars in it
Massive Errors
I think its a teaser advert and you get the car in the next one

but the damage is now done
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Old 21-11-2024, 02:59 PM #19
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I think its a teaser advert and you get the car in the next one

but the damage is now done


Yes that Ad company are Dumb as hell
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Old 21-11-2024, 03:20 PM #20
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If I ever bought a Jag it would be an old XK120. Nothing woke about them.
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Old 21-11-2024, 04:29 PM #21
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If I ever bought a Jag it would be an old XK120. Nothing woke about them.

Jaguar XJ6 ??


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Old 21-11-2024, 05:05 PM #22
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Jaguar XJ6 ??


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No.... XS120 for me
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Old 21-11-2024, 03:38 PM #23
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What are the snowflakes triggered by now?
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Old 21-11-2024, 03:55 PM #24
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What are the snowflakes triggered by now?
Black people as usual
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Old 21-11-2024, 04:52 PM #25
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Youtube video
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