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#1 | ||
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Junior Member
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LONDON - Lucozade Energy will be principle sponsor of Channel 4's Big Brother, making it the first major grocery sponsor of the reality TV show.
Lucozade Energy The sponsorship of Big Brother 10, which kicks off during the first week of June, will include idents created by M&C Saatchi using ‘little brother versus big brother' scenarios. Lucozade Energy, as well as sponsoring the main show, will also have presence across the E4 spin off shows Big Brother's Big Mouth and Big Brother's Little Brother, the main Big Brother website. The deal has been negotiated through MediaCom Big Brother 9 was sponsored by Virgin Mobile. |
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#2 | ||
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Senior Member
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#3 | ||
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Junior Member
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im the source fact!
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#4 | |||
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that's Nice
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thats great news !
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#5 | |||
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Senior Member
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Thanks for letting us know.
Lucozade? Hopefully the series will be FULL of ENERGY (sorry bad joke) ![]() |
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#6 | ||
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Senior Member
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Lucozade = amazing
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#7 | ||
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Junior Member
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no good joke!
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#8 | |||
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Senior Member
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Thought it was rather funny myself!
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#9 | ||
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Junior Member
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i think lukazade is the perfect juice for big bro!
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#10 | |||
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Senior Member
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Clever Move
a Youth Drink. |
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#11 | |||
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Senior Member
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I'm pleased with the sponsor, much better than "Dreams" used for CBB6.
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#12 | |||
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BURLESQUE
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I think it's great, it fits in perectly for the 16 - 34 demographic, good on BB.
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#13 | |||
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Frozen
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Yey always wanted a food company to sponcer BB10
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#14 | |||
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Altar Ego
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Good news. Something about Dreams made the whole thing really cheap.
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#15 | ||
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Nah
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Quote:
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#16 | ||
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Senior Member
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Good sponser, i adore Lucozade!!! Ansd yep as other have said, it fits in with BB's demograpghic of 16-34.
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#17 | |||
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Senior Member
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Oh great news.
Lucozade haven't had adverts in a long time have they? I can only remember the Tomb Raider ones from years ago. Wonder what the tagline will be like. |
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#18 | ||
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Nah
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I would have loved the sponsor to be Viagra.
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#19 | |||
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Senior Member
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Quote:
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#20 | |||
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Senior Member
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Very good move - I'm pleased that a more youth-oriented trendy brand will be sponsoring BB10.
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#21 | ||
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Senior Member
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you can see them using some proper nifty product placement
day 4, 7:33pm, Sarah is in the kitchen drinking a glucose based energy drink... |
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#22 | |||
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Senior Member
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fanstatic sponser, well done bb
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#23 | ||
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Senior Member
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Very good sponsor aimed at the target audience of the show unlike Dreams
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#24 | ||
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Senior Moment
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Good they managed to get something that keeps us awake, lets hope the sponsor really does echo the show
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#25 | ||
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Senior Member
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Lucozade Sport > Lucozade Energy
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