[James]

Sky Active unveils Christmas ad package

Sky Interactive is launching a package for advertisers that will give them a permanent presence on the Sky Active platform and a special tele-shopping programme in the run up to Christmas.

The package is aimed at brands that have a strong direct sales operation and want to target the estimated 16.6 million adult viewers that have access to the BSkyB interactive platform.

Scheduled to launch on 24 October, advertisers will get a continual slot on the Shops & Offers section on Sky Active and a dedicated page with product and ordering information.

The tele-shopping show will run within Sky Active on its magazine-style front page and will be fronted by ex-SM:TV presenter and winner of the 20012 Big Brother reality TV show, Brian Dowling.

Alasdair Wright, director of Sky Active, said: "This unique solution is a further illustration of the range of commercial opportunities now available from interactive television.

"We expect this solution to appeal strongly to brands which do not have an established TV presence but want a cost-effective way to drive sales."


Kevin May

http://www.mediaweek.co.uk/news/inde...nNewsID=520743

[dizzy bint]

This has started on Sky Interactive now. Brian, together with a very pleasant young lady called Jayne, hosts a chatty little show interviewing guests and with the odd competition and showbiz feature lasting about 40 minutes which is on a loop. Brian doesn't actually do any selling but introduces slots of one or two minutes in which one or two other people do but this is not the hard sell and in some pieces they merely tell you where you can get the goods from. There is plenty of Brian throughout.

It looks like the piece is going to change each day. At the moment its been on most of the day but does go off for lunch and returns at about 5.30pm.

A lovely little show for Brian fans, very much in the style of This Morning or a similar morning programme, and very much showing that Brian would be ideal for such a TV show.

[dizzy bint]

Brian and Jayne Sharpe get better and better on this show. The interraction between them reminds me of that between Brian and Naz on BB2. Hopefully the powers that be at Sky and other channels will sit up and take notice.