[cc100]

ITV to tackle Big Bro dominance
23 March 2006 11:58:16 GMT
ViewLondon http://news.viewlondon.co.uk/ITV_to_..._17076451.html

Just when you thought twists on tired old reality TV-***-talent shows had been exhausted, bosses at ITV have unveiled their latest secret weapon to tackle Channel 4's forthcoming Big Brother series.

Although kept under wraps for months, ITV confirmed that they will be airing a star-studded Celebrity X Factor series to steal back viewers.

The show will be launched on May 29th, meaning it will clash with the opening week of Big Brother, days which have in the past proved to be crucial for Channel 4 to secure good series figures.

Cunning TV chiefs have lured Simon Cowell, Sharon Osbourne and Louis Walsh back for the series, which will run for eight nights, with the live final on June 5th.

But another devious tactic has also been deployed, with ITV attempting to ensure their audiences do not immediately abscond by airing Celebrity Love Island immediately after Celebrity X Factor's conclusion.

Competition is clearly fierce between the two channels but with the same tried-and-tested formulas being unimaginatively stuck to, it appears as though early summer will be another time viewers either love or hate.

[x-heather-x]

ITV are jelous Bastards. Why do they keep bringing out these shows to lure us away from BB....they nevr work with me!!!!

Its always BB befor anything lolz!!!

[BusyBee]

Whether Celebrity Love Island certainly wont have me watching and as for Celebrity X Factor - we've had Celebrity Stars in their Eyes, Celebrity Fame Academy, the Recent Soapstars Singing thingy and then Just the Two of Us. What will they think of next.

Competition - depends on the standard of BB this year. We will have to wait and see wont we.

[cc100]

CLI will get viewers, but itll only be the viewer that loses out if they put it up against BB.

Its the same with the O'Grady fiasco- why repeat that show, instead of putting efforts into developing new shows?