[keithafc]

If we didn't know what the house looked like UNTIL we see it during the launch show? And when the house mates first see it?

[Locke.]

It's only the house, no big deal. Doesn't make a different to anything that will happen in the show. Same with the Eye.

[billy123]

no the look and design of the house has caused a few days of excitement as the first glimpse was leaked (always better that silly embargo times) then followed up by larger news agencys that were given more pictures over the following 2 days.

if it was just secret until the night the whole house thing would just be lost amongst the excitement of launch night it would just be a moment of wow the house looks amazing quickly forgotten by the housemates being revealed.

the pre bb dribble of info just helps build it up to a crescendo of launch night excitement for me!

thats my opinion but everybody differs.

[Jessica.]

It's better to see the house before hand. It's advertising, I imagine quite a lot of people will watch this year just because of how beautiful the house is.

[stonedape]

I like processing the house first and so we can focus on the HGs after the premiere. And as others have mentioned, the house this year is too good not to advertise.

[BJ]

I like to see the house before launch too. It helps to build up my anticipation