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ThisisBigBrother.com - UK TV Forums > TV & Music & Sport > TV Chat > Abercrombie & Fitch Will Pay ''The Situation'' to Stop Wearing Its Clothes
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Old 18-08-2011, 01:15 AM #1
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Default Abercrombie & Fitch Will Pay ''The Situation'' to Stop Wearing Its Clothes
Don't know if there's any truth in it or not but made me lol

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Abercrombie & Fitch Will Pay The Situation to Stop Wearing Its Clothes

Known for hypersexual marketing campaigns with nearly naked teens, clothing company Abercrombie & Fitch is no stranger to controversy—but everyone has to draw the line somewhere. For A&F, that point is Jersey Shore star Mike "The Situation" Sorrentino.

While many brands pay to get celebrities to step out in their fashions, A&F is actually offering The Situation a "substantial payment" to not wear its clothing, as the company explained in a press release on Tuesday night:
Quote:
We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.
For the sake of both parties, we hope this Fitchuation gets resolved soon. [CNN via BI, image via Getty]

http://gawker.com/5831657/abercrombi...ng-its-clothes
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Old 18-08-2011, 01:17 AM #2
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Such a publicity stunt it's unreal for the brand and the show.
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Old 18-08-2011, 01:17 AM #3
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They should pay The Situation to wear that ****e tbf
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Old 18-08-2011, 01:17 AM #4
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Sitch is too good to wear their clothes
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Old 18-08-2011, 01:18 AM #5
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Heard about this on BBC3's 60 Seconds news thing. I agree, they should be paying him TO wear it.
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Old 17-09-2011, 07:52 PM #6
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funniest thing ive heard all day
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Old 17-09-2011, 08:54 PM #7
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He should just say no
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Old 17-09-2011, 08:55 PM #8
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This isn't true. And the story is really old.
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