[Arneldo]

TELLY’S Big Brother may lose its sponsor amid falling ratings and criticism it has become boring.

Debt-laden Virgin Media got a cut-price deal to back the show after Carphone Warehouse pulled out in the wake of the Jade Goody Celebrity BB racism row.

Virgin will go ahead with sponsoring CBB when it returns in January. But the firm is getting cold feet about next summer’s BB9.

A Virgin Media source said: “The series has not performed as well as hoped. And it may get just too expensive for us.”

The Sun

[Benji]

i can beleive it. At least the producers should know by now that this year has been a little boring, but next year should be fine. Hopefully. As BB9 comes round all the hipe may be lost as the long awaited question is asked....Has Big Borhter lost is originality?