[Smithy]

AppleTV+

According to media reports, the second most valuable listed company in the world has pumped $1 billion into the platform to buy original programming. Hollywood bigwigs such as JJ Abrams, Reese Witherspoon, M Night Shyamalan and Steven Spielberg are said to have already been signed for new content.
The iPhone has long been Apple's marquee product and main money maker, but sales are starting to decline. The company is pushing digital subscriptions as it searches for new growth.

Making must-have TV shows and movies that are watchable on any device has propelled Netflix into a force in both Silicon Valley and Hollywood.

But Apple remained focused on making on gadgets: iPhones, iPads, computers and its Apple TV streaming box for TVs. Apple co-founder Steve Jobs toyed with the idea of creating a TV services behemoth, but couldn't pull it off before his death. It has taken his successor, Tim Cook, eight years to give shape to the idea.

Between this, Netflix, Hulu, Amazon Prime and the soon to be announced Disney service the market is becoming so diluted, it’s just going to end up increasing piracy