[arista]

[In part this is because people wear suits
and smart shoes much less.
Covid accelerated that with more working
from home,
but a trend was in place before then.

‘Also, trainers are being worn more
and more – even to work.
While shoes are dying, trainers are alive.
We now renovate sneakers – repair
and paint them.’

Shoe-shining has been synonymous
with Kiwi for more than a century.
It’s the polish many of us will remember
opening when told to clean our shoes
as schoolchildren on a Sunday night.

It is bought in at least 180 countries
and accounts for more than half the
polish sold globally.]



[How the shine came off the
great British tradition of polished shoes: Market
leader Kiwi to stop selling shoe
care products in UK as WFH culture
and laxer office rules sees trainers rule
as the dominant footwear of choice
Kiwi have decided that they will no longer
be selling shoe polish in the UK
Trainers are becoming the popular
shoe of choice as office culture lessens
Their rival, British firm Cherry Blossom,
which also began in 1906,
sees Kiwi’s exit as a huge opportunity]



https://www.dailymail.co.uk/news/art...ar-choice.html




Sign Of The Times