[Kazanne]

Pop mogul Simon Cowell has promised to build a team around Matt Cardle who “entirely suit him, his music and style”.

Contrary to many people fearing Matt will lose his identity, the powerful man behind X Factor has said Matt will retain control throughout.

Ann-Marie Thomson, head of global media for Syco, Simon Cowell’s record and entertainment told The Halstead Gazette: “Matt will certainly have control over his music, every element is collabrative, the label will open the doors to the right and the best producers in the world for him.

“There are a lot of conversations to be had but I know Matt may be keen to have a band with him and that’s something which will certainly be discussed more.”

Miss Thomson spoke warmly of Matt before the final, and afterwards confirmed what a popular figure he is among all X Factor and Syco staff.

She said: “He gets on with all the youngsters on the show, he is one of the favourites with the production team.

“He is very straighforward and honest. He is a very much loved contestant amongst the production team and label.

“Simon is really fond of him and really respects him because he really stands up for his opinions and says what he thinks. He likes the fact Matt knows what he likes musically.”