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Miss GB chiefs sue Danielle

BIG Brother star Danielle Lloyd is being sued for £100,000 by bosses of the Miss Great Britain contest.

They served a High Court writ on the 22-year-old model before she entered the TV house for the celebrity battle.

Organisers claim that she brought the beauty competition into “disrepute” by posing for topless photographs — and sharing a fling with soccer star Teddy Sheringham.

Danielle was stripped of her title last November after her romance with 40-year-old Teddy — one of the contest’s judges — was revealed.

Bosses discovered that she started seeing the West Ham and ex-England footballer during the competition, rather than afterwards as she had claimed.

Bookies have made Danielle a 10-1 shot to win C4’s Celebrity Big Brother.

The Miss Great Britain company is demanding cash compensation for breach of contract and “damaging” the reputation of the contest.

In the writ, the organisers said contestants were required to “comport themselves as ambassadors in relation to the beauty pageant”.

They were banned from taking part in any topless or nude modelling during their reign as Miss GB.

But they said that Danielle, who won her crown last February, took part in a nude photoshoot which appeared in last month’s Playboy mag.

They also said she brought the contest into disrepute by the “secret relationship she had reportedly conducted with one of the judges prior to the final”.

The organisers are demanding a full account of the profits Danielle made from her Playboy shoot — said to be a “six-figure sum”.

And they are demanding full legal costs, plus six per cent interest on any court award.

Before the writ was issued, chairman Robert de Keyser wrote to Danielle: “Mr Sheringham was the only judge to vote for you.

The Miss Great Britain company had no prior knowledge that you were in a relationship with him.”

Miss Great Britain’s lawyers D M H Stallard, who issued the writ, declined to comment.

The Sun