BB9 could be moving to 10pm according to one of the producers on the C4 forum and C4's director of programming, this means loads more viewers as it's up against the news on BBC and ITV. BB managed 5 million a night during BB5 at the 10pm slot, ) over 2 million more than the highest rated episode of BB8, the N word incident).
I think they're doing it to make way for better programmes using the 9pm slot, but still they are doing it a favour. This time last year it would have been a bad thing as 10pm was drama time on ITV, but now news at 10 is back, it's got no major competition on any of the other terrestrial channels.
So now, with a bit of advertising and some good housemates, there's no reason BB9 can't be a ratings hit

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