[Spike]

Production company Endemol has revealed it is busy developing video games based on its TV shows, including reality favourite Big Brother.

The firm, which also created the popular Noel Edmonds quiz Deal or No Deal, said it now has its own internal studios in Los Angeles to create titles for the casual gaming market on PC and possibly console as well.

Endemol's head of games Eric LcVanchy told MCV: "Online PC casual games is an area of focus for us. However, one of the conundrums of being involved in casual gaming is that it’s such a nebulous term. That said, looking at the distributed arcade platforms on the consoles – particularly WiiWare and Xbox Live Arcade – is certainly very interesting to us as well."

Endemol appointed Eric LaVanchy, founder of online developer Bottle Rocket, last month to head up its gaming division in a bid to increase revenue from its casual games business.

DS