[arista]

[The BBC's plans to run adverts
on its podcasts would have a
"disastrous impact" on the UK's media market,
businesses have warned.

The broadcaster shared plans to run
advertising on its podcasts and on-demand
audio that are played on third-party
platforms like Spotify in March.

A group of 20 media
businesses - including Sky - have now signed
an open letter addressed to
Culture Secretary Lucy Frazer,
saying the move could set
"a dangerous precedent".

In the letter, they say:
"The BBC has vast funds to create content
for its audiences and is not driven by
commercial success,
but instead by a mandate to act in the
public interest, to inform,
educate and entertain.]


https://news.sky.com/story/disastrou...-warn-13134991