[Mark]

According to this article it is:

http://586.typepad.com/hecklerspray/...ity_love_.html

It's finally happened. Celebrity Love Island is now getting more viewers than Big Brother. Faced with the choice of watching idiots arguing on a beach or watching idiots arguing in a house, the British public have decided that a sunny beach wins. So now you can start betting on it again.

There are many reasons for the audience surge; it's due to a mixture of Celebrity Love Island following Coronation Street, the addition of a new contestant, and the borderline-disturbing antics of Paul Danan, the most unsettling person seen on TV since that weird Stalking Pete Doherty man stopped miming songs intensely into a camera and crying.