[LEE]

I find this Press Release incredibly depressing, how on earth can C4 call BB3 a 'Success Story'

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BIG BROTHER SUCCESS STORY CONTINUES


The current series of Big Brother is proving to be even more popular with viewers than its predecessors, as ratings continue to increase.

Despite tough competition the World Cup, the average audience for the eight Big Brother shows last week (Mon 10th – Sun 16th June) on Channel 4 was 4.9 million This is an increase of 15% compared to the same period last year, which attracted 4.3 million viewers.

Friday (14th June) night’s eviction shows attracted 4.7 million viewers and a 22% share of the available audience for the 8.30pm show and an average of 5.8 million viewers and a 28% share of the audience for the 10.00pm show
Saturday’s live task show attracted 4.3 million viewers and a 23% share of the available audience.

Peak viewing last week on Channel 4 was for Monday and Friday night’s Big Brother shows, which both attracted 5.8 million viewers and a 28% share.

Last week’s Big Brother shows on Channel 4 averaged a 45% share amongst 16-34 year olds, compared to 42% for the equivalent period last year.

The average E4 share last week (10 –16 June) was 4.7% amongst individuals, ahead of Sky One at 3.3%. Among 16-34’s, E4’s average weekly share for the week was 8.5% higher than Sky One (3.9%), BBC2 (4%) and C5 (4.5%) in multichannel homes.

Big Brother’s Little Brother averaged 952,000 viewers for its 7pm slot last week. The 8.30 pm shows averaged 425,000 and 742,000 for the 10.30pm shows. This is a marked increase on the same period last year where Big Brother’s Little Brother averaged 216,000 at 7pm and 304,000 for the later show.
Big Brother’s Little Brother also drew its highest audience to date on Sunday night when the new contestant entered the house. Viewing rose to 1.4 million in the 7pm show and peaked at 1.6 million.

On the Big Brother website the average number of page impressions this week was 3.5 million, an increase on the same period last year which was 3.1 million. Thursday’s figures of 4.7 million were the highest daily page impression numbers since the day Nick left the Big Brother house in 2001 where page impressions more than doubled this figure.
Tuesday’s unique user figures, 330,000 are the highest of any in the last two years and almost three times the highest number from last year which was 118,000.

All figures quoted are taken from unofficial overnight ratings figures from BARB. They do not take account of viewers who may have video recorded the programmes.