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BIG BROTHER RATINGS INCREASE FOR FOURTH CONSECUTIVE WEEK


As Big Brother approaches its halfway point, the current series is proving to be even more popular with viewers than its predecessors, as ratings continue to increase week by week.

On Channel 4, the average audience for Week 4 of the series and for the eight Big Brother shows last week (Mon 17 – Sun 23 June) was 5.1 million and a 25% share of the available audience. This is an increase of 17% compared to the same period last year, which attracted 4.3 million viewers.

Friday (21st June) night’s eviction shows attracted 5.1 million viewers and a 25% share of the available audience for the 8.30pm show and an average of 5.8 million viewers and a 29% share of the audience for the 10.00pm show. This was also the highest rated Big Brother show of the week. This is an increase compared to the eviction at the end of week 4 during 2001 (Narinder’s eviction), which attracted 3.3 million for the 8.30pm show (35% increase) and 4.5 million (22% increase) for the later eviction.

Saturday’s (22/6) live task show attracted 4.5 million viewers and a 22% share of the available audience.

Last week’s Big Brother shows on Channel 4 averaged a 46%16-34 profile, an increase compared to 43% for the equivalent period last year.

So far the third series of Big Brother on Channel 4 has averaged 4.6 million viewers. This is 15% higher than at the same stage during 2001, where the average audience was 4 million by the end of week 4.

On E4, the average share last week (17 -23 June) was 4.6% amongst individuals, making it the biggest non-terrestrial channel in multi-channel homes. Among 16-34’s E4’s average weekly share for week 4 was 8.6%.

Big Brother’s Little Brother averaged 665,000 viewers for its 7pm slot last week, an increase of 70% compared to the same period last year.

The average audience for the live streaming on E4 last week has also increased and was 168,000 during the day (compared to 70,000 last year) and 316,000 (compared to 137,000 during 2001) during the evenings. This peaked at 846,000 on Friday (21 June) at 10.30pm.

* All figures quoted are taken from unofficial overnight ratings figures from BARB. They do not take account of viewers who may have video recorded the programmes.

On the Big Brother website, there were 21,831,018 page impressions last week (17-23 June), an increase of 41% compared to the same period last year. Of these, 18,296,826 were unique users.

To date, the Big Brother website has had 99,469,188 page impressions and 77,458,778 unique users. On average there have been 3,289,972 page impressions per day.