[Red Moon]

Now Carly Zucker's down to her bra as I'm A Celebrity stars compete to strip off... and what was George doing with Joe?

After Brian Paddick going starkers for a jungle shower, the next batch of celebrities were ready to flaunt the flesh as the battle to grab attention Down Under continued in earnest.

Carly Zucker wasted no time stripping down to her smalls, revealing a racy pink and black lace bra.

On hand to help her adjust her underwear was WAG rival Nicola McLean, who set about jostling with Zucker's bra straps.

Former EastEnders star Joe Swash also brought a smile to George Takei's face as he bared his rear to have some insect repellent cream applied.

Takei squealed with delight as he smoothed in the cream while the other contestants watched on and laughed at the pair's cheeky display.

Dani Behr clearly found the homoerotic scenes very amusing as she watched on, giggling in a bikini top - another star who is not afraid to show off her physique.

It seems many of the contestants have tagged on to the idea that revealing their bodies on TV is good way to raise their profiles.

Myleene Klass, who continually showered in a white bikini in the 2006 series, is proof that a little titillation can work wonders for your career.

Zucker will clearly be keen to rake in the pounds with magazine deals when she has finished her time on the show.

The partner of Chelsea and England footballer Joe Cole is being paid £10,000 for taking part in I'm Celebrity, so it appears it's a case of getting the top down to benefit from the financial top-ups that could be coming her way.

Similarly, having being dumped from EastEnders, Swash will be keen to do anything to revive his flagging career, including mooning for Takei.

Source and Pictures: Daily Mail