[James]

...over his 'plea for a private loo.'

SIR Cliff Richard has been ruled out of Celebrity Big Brother over his plea for a private loo.

The veteran singer’s participation in the next series hinged on demands for privacy while washing and going to the toilet.

Show bosses floated the idea of giving Sir Cliff, 68, his own facilities away from the house.

But an agreement could not be reached, causing negotiations to collapse. A show insider told The Sun: "Everyone was really excited about the prospect of having a legend like him on the series.

"But, early on in negotiations, reservations were raised about the lack of privacy and whether any alternative arrangements could be made.

"One suggestion raised was that Cliff could have his own bathroom away from the main house which would not be filmed — but ultimately that proved not to be possible.

"Producers were disappointed but are confident the cast they have gathered will more than make up for his absence."

A spokesman for Channel 4 said: "Negotiations are held with a lot of people and many raise certain conditions for appearance. We weigh each one up on its own merit."

The reality show wasn’t broadcast this year following the race row storm surrounding Bollywood star Shilpa Shetty in 2007.

It returns for its sixth series on January 2, with tiny actor Verne Troyer, 39, who played Austin Powers favourite Mini-Me, a confirmed starter.

Sir Cliff has sold more than 260million discs worldwide, had 14 UK No1 singles and is to reunite with The Shadows for the first time in 20 years.

A spokesman for the star confirmed last night: "Cliff won’t be taking part this year."

http://www.thesun.co.uk/sol/homepage...cle2030061.ece