According to one of the tabloids, the sale of Sugar Puffs, especially those with the Scooby Doo movie promotion, have increased because Big Brother fans are wanting to find the plastic toy and play "follow the van" for themselves
I would love to know what the manufacturers Quaker Oats or the film company think of it all, especially as it is supposed to be a children's toy, however I can not find a web address on the box of Sugar Puffs I bought today.
It has taken me three boxes to finally get the van (the first toys were the skull and then the Scooby dog)
BTW I live alone, so will not be playing "follow the van"