[Loukas]

Over the last couple of years we have seen a drop in ratings, which is likely to effect the future of the show. BB7's average rating was 4.7m, BB9's was 3.6m and at the moment BB10's average is 2.6! Loads of people think that is caused by no live feed and others just think people have lost interest, but is this necessarily the case?

Well i have another theory, BB producers decided to cut live feed in January for CBB6 because the official BB site video's proved to be more popular. This year BB10 producers have stepped the mark up with the site. They update it so much more frequently than the days of BB7. My theory is that people don't accually want to watch the show on the TV because they are updated all the time on the site, there is more videos than ever before!

For example, My cousin. My cousin loves Big Brother but she feels no need to watch the show when she gets home because she is updated all day at work. She only watches it when she really wants to watch something more in action. She watches it when she can but some people after a hard days work cant be bothered and want to spend there time watching other things.

Now this is just a theory and it makes sence in my head. What do people think? Let me know!