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It happens every year. 5 or 6 weeks in, somebody is always destined to win with 100% certainty, only for their popularity to wane slightly as the weeks pass on further. Remember Makosi in BB6 when she was being insulted by Saskia? Then she became even more popular for her part as the spy who provided clothes for Eugene, Kinga and Orlaigh. Then towards the end, she gradually lost popularity right up until her exit where she was thoroughly hated.
Or do you remember just last year? Kathereya seemed unbeatable because of cute quirkiness and consistent smile and then towards the end, everybody thought she had a gameplan (she DID have a gameplan, Luke was right) and deserted her. Well, now that Freddy is no longer getting picked on, viewers are not so protective of him, and the new housemates on Friday are going to change the whole dynamic. Mark my words Freddy will not win. In fact, I wouldn't be surprised if it was someone like Rodrigo or Dogface. You may not like them now, but people's views change quite dramatically quicker than you notice it.

There is of course an exception, and that was BB7. Pete was always destined to win (because of his disability), but even then, I was hoping that Glynn might catch him up, and he so very nearly did.