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Classic
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Join Date: Jun 2008
Location: Hic et ubique
Posts: 26,739
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Classic
Join Date: Jun 2008
Location: Hic et ubique
Posts: 26,739
|
TV product placement 'approved'
Product placement is to be allowed on British TV shows, in a move expected to be announced next week.
Independent broadcasters will be allowed to take payments for displaying commercial products during shows.
The change is intended to bring in extra funds for commercial broadcasters.
Experts believe it could raise up to £100m a year.
There are currently strict rules against product placement and this ban would remain in place on BBC shows.
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13-09-2009, 12:33 AM
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