the whole of this years cbb is based on a book shirley jones has read called Dante's Inferno,
She said:The strap line Hell Lies in Others and the flaming logo were a clue but Executive Producer Shirley Jones today revealed that the whole series has been inspired by Dante's Inferno "The famous line from Dante’s Inferno is 'Abandon hope all ye who enter here', which has inspired much of what we have done to the house, particularly the entrance which is dark and cavernous with flaming walls. When the celebrities arrive in the house on Sunday night they will definitely wonder what is in store for them, it looks incredibly different from previous years".