[Rob]

What is believed to the the first Big Brother break-bumper has aired on Channel 4 ahead of of the new series of the show which kicks off next month.

The break-bumper, which lasts less than a second shows flowers exploding from the centre of the screen is believed to be linked to the funeral advert which was shot last week as part of the BB11 ad campaign.

We have contacted channel 4 for confirmation that this is a Big Brother advert and we where simply told "Sorry. I cannot confirm or deny anything at this stage."

For those hoping for the eye to revealed tomorrow we enquired further to get this response "The logo is still in design stages and should be out later this week".

Below is the image of the break-bumper which aired yesterday.

Youtube video