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Big Brother – Landscape Marketing – Facts & Figures

To celebrate the start of the new Big Brother series on Friday 23 May, Channel 4 has created a series of spectacular pieces of landscape art throughout the British countryside. These eye signs will also be used in on-air trails from the evening of Monday 12 May onwards.

Some facts and figures about the different eye symbols created are below:

Uffington White Horse, Oxfordshire – Big Brother Chalk eye
· Big Brother Eye Logo marked out above the mysterious White Horse carved into the chalk hillside above the village of Uffington in Oxfordshire.
· The Big Brother eye is marked using a environmentally friendly chalk based paint (not unlike the paint used for marking football pitches)
· The National Trust has given Channel 4 permission to construct the eye above the chalk horse.
· It will take approx eight hours to construct the eye.
· The White horse is over 3000 years old.
· Channel 4 will clean up with High Power jets – this alone will take 6 hours.



Crop Circle eye (Private field in Oxfordshire)
· Most crop circles are created in Barley fields. The Big Brother crop circle is in Rapeseed as this is the most mature crop at this time of year.
· The crop circle will take 6 people a total of 7 hours to construct.
· Making the crop circle plotted on spread sheets and then using a dot matrix pattern from the spread sheets complex method



Cefn Sidan Beach, Camarthenshire – Big Brother Sand eye
· The sand eye is 65 metres wide
· Takes a crew of 6 people over 6 hours to construct. The window between high and low tide is only 8 hours – to built and photograph.
· Removing dry areas of sand to create darker patterns in the wet sand produces the different shades.
· Cefn Sidan Beach is in the Pembury Country Park



Urquhart Castle, Scotland – Big Brother stone eye.
· The eye took about 10 hours to complete using a crew of ten to construct.
· Approx 15 tonnes of stone (limestone) from a local Daviot quarry Inverness quarry was delivered to the site for use on the eye.
· The eye will be visible for 48 hours before being removed by the crew.
· Permission from Historic Scotland
· Castle overlooks Loch ness